Why is social media marketing important to your business?

Social networks are here to stay. As an entrepreneur or owner of a small business, if you are not using it to grow your business, you are losing it. I'm sure you've already seen the statistics. 73 percent of Americans have a social network profile, which represents six percent growth compared to the previous year, according to Statista. The numbers do not lie. Social networks are a way of life around the world.

Social Media Marketing ( SMM ), the new tool in the business field has shown a promising increase in recent years. The web world is going crazy and social networks have shown 100% higher than marketing output. Today, almost 84% of B2B marketers use social networks in one way or another. Regardless of what you sell and who your target audience is, using social media as a marketing tool is a sure way to grow your brand.

Not having an active presence in social networks is like living in ancient times. People can ask what social media marketing is going to do for me. Do I really need it? Yes. Yes, just check out the reasons why:

Next, I have listed my 5-step process to develop a strategy for social media marketing.

Increase in web traffic:

Publications on social networks can direct targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make a difference. A single link on Reddit or links sent to delicious can transform a page from a few visitors a day to hundreds. Who would not want to capitalize on that?

Identify your goals:

For each company there must be a mission. The mission of your company must have a mission statement. There must be a goal for each mission. What is the positive result or the final goal you want to achieve? You may want to become famous on the Internet, want to get speaker presentations, want to promote a book or training program or just want more customers. Whatever it is, you must write your goals and the logic behind them. Understanding where you want to go and how you are going to get there will help you designs the best plan and the best route you should take.

Connect and build relationships:

To sell anything to anyone, you need to have a relationship of trust. This concept is also valid online. You must really connect, converse and relate to people in social networks before they start trusting you. One of the best ways to relate to people is through the use of groups within social networking platforms such as Facebook, Twitter and LinkedIn. In this group, you can converse and have electronic conversations with people and demonstrate your experience. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you use hashtags and lists to interact with others.

Get brand clarity:

Make your brand clear before putting it there. Answer these 3 important questions. What do you do? Who are you helping? Why do you want to be known? Once you can clearly articulate the answers to these questions, you can communicate it on social networks or in front of anyone. You must be able to clearly and succinctly say in a sentence what is being discussed and describe your business model in a way that makes sense.

Orientation and re-targeting with ads:

The highly customization nature of social media ads. Like Facebook ads, it is one of the reasons why social networks are important. These ads even allow you to address users by their location, education level, industry and even shopping history and the pages they liked. It also has the option to redirect users who visit it and even turn them into solid potential customers and sales.

Promote your business or product as a serious one.

People tend to pay more attention to social networks. The reason is that people feel that compared to the social networks of general marketing; they do not have a political agenda behind the information or any large company that tries to sell their products. They are only people who share their knowledge and opinions.

This technology provides access to virtually everyone and all its inhabitants. They are there to read and share whatever you have to say. This is your opportunity to set an image for yourself that "Hello, I'm here to do business" and "I'm serious about the product or services I offer."

Are you ready to jump ahead of your competitors in social networks? Do you want to see your ranking go up quickly? Get that contact us. We will help your dreams come true.