What is SMM?
SMM (Social Media Marketing), helps increase
the fame and status of websites through digital media such as online
communities. As you know, in viral marketing, popularity increases through word
of mouth. In the same way, websites gain recognition through social networking
sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, MicroBloging,
Branding etc.
What are SMM services?
–
SMM directs a large number of
Internet users to a particular website, at a lower or free cost than SEO
services.
–
SMM will put the link to the
client's website on social networking sites and users can click on it while
browsing social media sites.
–
SMM services are the latest in
terms of promotional activities and advertising areas (free & paid).
–
Optimum markers, labels and
notes on the client's website for easy retrieval of information.
–
Design
content in such a way that it facilitates the exchange of files among many
users, which in turn increases the positioning of websites in the eyes of
Internet users.
–
Inclusion
of social news tabs that will keep users up to date with the latest events
around the world.
–
Link
useful and conducive applications from GOOGLE, YAHOO, etc. to the client's
website to serve the users. Help to make links from blogs, forums, comments,
etc.
SMM is related to
Social Media Optimization (SMO), but it differs in several ways, mainly because
it focuses on creating traffic to website visitors from other sources in
addition to the search engines. Improved rankings on the Search Engine Results
Page (SERP) and a greater rank on the Google page could also be benefits of a
successful SMM strategy. This is very important for small business owners
because if they do not appear on the first page of a Google search, Yahoo or
MSN-Bing, it is possible that 90% of people interested in the contents of your
website never find it. or you In addition, according to my experience, the list
of results of the organic search engine number one (non-payment) tends to get
between 40 and 50% of the click of your website from the search of Internet
topics of that potential buyer.
What is the other name of SMO?
Web 2.0 marketing: - It is an evolution of
marketing that takes advantage of the social network aspects of many new
websites. Often called Web 2.0, these sites reach millions of people through
social networks and can involve media such as Photo Sharing, Advertising,
Videos, Micro Bloging, Social Bookmarking and feeds.
Requirements:
. You need to have a record on the social
site where you can post the link to the client's website to increase traffic to
the site.
. Space to share comments on the use or tour
of the client's website to propagate the same.
His original six rules for conducting Social
Media Marketing are:
1. Increase your link capacity
2. It facilitates the labeling and the marker
3. Reward incoming links
4. Help your content travel
5. Encourage the mashup
6. Get connected communities
ROI (Return on Investment)
So, what do you get with some tweaks in the
execution of the acronyms used above? ROI! And the ROI in my book does not mean
more traffic to a website or a higher "brand affinity" score. ROI
means saved dollars or dollars saved. By making your content indexable and
easier to find for your target customers through proper SEO, it helps them get
closer and closer to buying their products. By moving from expensive print
media to paid search (SMM), you are eliminating a lot of inefficiency and waste
of media dollars. Finally, by allowing and encouraging their clients to be
their loudest fans (SMO suitable), it takes advantage of genuine word of mouth
to achieve social amplification and even social commerce to obtain the maximum
return on investment.
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