In 2018, video is no longer a last minute idea for a general marketing strategy. It is a full funnel tactic that must be fully integrated into almost all marketing campaigns. The video helps tell a brand story, explain the product and raise awareness. Driving more viewers and keeping them interested is the key to a successful video marketing campaign. Video will represent 80% of all online traffic, companies are rapidly turning to video marketing; However, many still struggle to create and use video content in a way that helps increase participation, generate leads.
Create relevant content for your audience - Concentrate on creating
video content that adds value to your target customers and their needs.
Consumers are overwhelmed by information (there are 8 billion videos a day on
Facebook!) And lack of time. If you want to get their attention and get them
interested in your products / services, you must first find out who they are,
where they are involved with the video, how they interact with the different
platforms and the topics that interest them. And then, you must "go from
counting to show" your business in a way that relates to the problems you
face.
Adjust the video content throughout the
customer's journey and the marketing funnel - If you are a B2B or B2C
company, video marketing can help
you at every stage of the client's journey. You must think about where your
client is and what he is looking to achieve. Plan your client's trip and then
adjust and place the different video content strategically.
For example, if a person is in the stage of
awareness in their funnel, a short explanatory video or a statement on social
networks will encourage them to learn more. Provide a link to your video to
send them to your website where they can participate with longer format video
content and properly measure your activity. Social channels are excellent for
awareness, but they are only the beginning of the buyers' journey. With the
video processed 60,000 times faster than the text, it is the perfect
opportunity to quickly capture someone's attention while in the consciousness
stage.
Reuse video content in many ways - People consume the means
in different ways. It is vital for marketers to provide several options and
options for their prospects to use the content. But also to create more
awareness, increase engagement and attract more people organically, he included
a full transcript.
Only half of the people see the full video, the
other half - read the transcript. Then, after 90 days, the Whiteboard Friday
videos are uploaded to YouTube to create even more awareness about the funnel,
while maintaining important video data by inserting them into a native blog.
Choose an ideal length - There are several opinions
on the duration of the video that would result in the best compromise. But
being key and relevant to your customers is the key to connecting the right
people to see the long format content. In fact, people see a lot of content.
This may vary depending on the business or
industry, and it is important to bear in mind that if marketing professionals
do not measure the participation of their videos, they will not know which
videos produce the best results. Sellers cannot trust views or impressions only
when it comes to video.
Trace video data correctly to generate more
leads - The simple measurement of likes, comments or
views in videos would be the equivalent of measuring only visits to a landing
page. To go beyond the vanity metrics, marketers must begin to observe the
commitment, the time of reproduction of a video and the conversions that come
from a video. If 100,000 people watched your video, liked it and commented on
it, it may seem like a great success. But what if the average game time is only
thirty seconds of a ten-minute video? Adding forms at the beginning, middle or
end of a video can also paint an image for marketers looking to increase
potential customers, but also measure the actual impact of their video content.
Marketing professionals not only need to
increase engagement and generate leads with video, they should just start. It
will help marketers become more data-driven with their video content,
discovering what works and what does not.
About Us:
3webcraft.com is the digital marketing agency team, a leading Internet strategy,
marketing and website development firm. We guide small and medium size
businesses in designing their online strategy, marketing and development
campaigns for maximum impact.
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